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Communication4 min read

How to stop answering the same guest questions

If you host for long enough, you notice that you are typing the same answers every week: the Wi-Fi password, how the coffee machine works, where to park, whether the pool is heated. Each answer takes a minute, but the interruptions add up, and many arrive late at night. The fix is not answering faster. It is making sure guests find the answer before they need to ask.

Find your top repeated questions

Go through your messages from the last two or three months and list every question guests asked, then count how often each appears. You will almost certainly find that a small set of questions accounts for most of your messages. That list is your work plan.

  • Access: codes, keys, which door, which floor.
  • Wi-Fi: network, password, what to do when it drops.
  • Appliances: coffee machine, oven, washing machine, TV, heating and air conditioning.
  • Amenities: towels, hairdryer, cot, beach equipment, pool or hot tub.
  • Area: supermarket, restaurants, transport, parking.
  • Logistics: early check-in, late checkout, luggage, rubbish.

Answer each question once, in one place

Write a short, specific answer to each question and put it in a single guide that guests can open on their phone. The answer should be better than the one you type in a hurry: a photo of the coffee machine with the right button circled beats ‘press the button on the left’.

Organise the guide by what guests are trying to do, not by room: arriving, getting connected, cooking, going out, leaving. Guests looking for answers scan headings; they do not read from the beginning.

Put the answer where the question happens

A good answer in the wrong place still generates a message. Put the Wi-Fi details on a sign by the router as well as in the guide. Put the coffee machine instructions on a small card next to the machine. Put parking in the arrival steps rather than in the neighbourhood section. Every answer should be one step away from the moment the guest needs it.

Send information on a schedule

Timed messages handle the questions that depend on the stage of the stay: directions and parking a few days before arrival, access steps on arrival day, a checkout reminder the evening before departure. Each message should point to the same guide, so guests learn there is one place to look.

Automate replies carefully

Saved replies and automated responses help with questions that have a single correct answer. They work best when they link to the relevant section of the guide rather than pasting long text into a chat. Be careful with fully automated answers to questions that need judgement, such as complaints, refunds, safety issues or anything involving a neighbour. A wrong automated answer to those costs more time than it saves.

Whatever you automate, keep an obvious way for guests to reach a person, and reply quickly when they do.

Separate questions from problems

‘How does the heating work?’ is a question. ‘The heating does not work’ is a problem. Questions should be answered by the guide; problems need a person, a fix and a follow-up. Give guests a dedicated way to report problems, so they do not get lost in the same thread as questions about restaurants, and so your team can see what is still open.

Keep the list alive

Every time a guest asks a question the guide should have answered, update the guide that day. After a few weeks, the questions that still reach you are the ones that genuinely need you: special requests, unusual situations and problems. That is where your time is worth spending.

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